Back in black

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Custom merchandising systems made from oversized dowel offer flexibility within the space.

Custom merchandising systems made from oversized dowel offer flexibility within the space. Image: Nikita Brown

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The dark backdrop and spot lighting accentuate the details of the store.

The dark backdrop and spot lighting accentuate the details of the store. Image: Nikita Brown

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Plywood product display boxes stacked with shirts.

Plywood product display boxes stacked with shirts. Image: Nikita Brown

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Neatly stacked accessories colour up the store.

Neatly stacked accessories colour up the store. Image: Nikita Brown

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The liberal use of black puts the focus on the colour and patterns of the clothing.

The liberal use of black puts the focus on the colour and patterns of the clothing. Image: Nikita Brown

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Smart dressers in the capital can looking forward to paying a visit to 3 Wise Men’s refurbished Wellington store. Thanks to a recent redevelopment by Space Studio, the 10-year-old, 60m² menswear retail spot, tucked away off Lambton Quay on Panama Street, has a functional new layout and masculine look.

The new elements are comprised of two main parts, explains Space Studio designer Dave Sweatman. “A towering curved ladder of dowels, and a black-pinstriped timber ‘shed’ that contains the workings of the store and wears the accessories that complement the 3 Wise Men shirts.”  Many of the store’s new attributes are carried through from its Newmarket, Auckland, counterpart, also designed by Space Studio and a finalist in this year’s Interior Awards and Best Awards. These include the ‘black out’ of the space and the use of simple, robust materials such as concrete, folded steel, glass and plywood, which add to the store’s sense of masculinity and confidence. 

The standout features are the adjustable display systems made from oversized dowel plugged into peg-board, and the steel cubby-hole shelving housing rows and rows of accessories in neat arrangement (which reminds us of a clever blog, Things Organized Neatly). For more on 3 Wise Men, click here.


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