Paris-based kiwi designer Roderick Fry, the highly effective ambassador for New Zealand design in France, has just moved his succesful Moaroom showroom.
The stunning 40m² boutique is packed to the rafters with works from David Trubridge, Nat Cheshire, Jakob+MacFarlane, Jamie McLellan, Simon James, Phil Cuttance, Patrick Morris and, the designer himself, Roderick Fry .
Moaroom has become one of many small independent design firms that have been setting up shop on the Right Bank, just east of the Marais. “For most New Zealanders I describe [the area] as the ‘Ponsonby’ or ‘Portobello Road’ of Paris,” Fry says.
The street-facing façade is painted dark night-sky blue with traditional wooden details and buffed marble. Inside, alternating painted black oak planks clad the interior space, creating the perfect canvas for showing off the warmth of the wood used in Moaroom’s latest collection.
“I wanted it to be simple, strong geometrically and for the interior to be a contrast to the very traditional french façade,” Fry says.
“In the texture of the walls there’s also a little bit of inspiration from french artist Soulages, known for his black-only oil paintings where light falls on various contrasting black textures. We didn’t touch the original ceiling and floor which gives a great contrast to the contemporary feel of the black forms.”