FLY, the creative strategists, hooked up with MINI this Designday to celebrate design in its many forms at Newmarket’s MINI Garage.
For the collaboration, dubbed Design in Tension, FLY and MINI invited attendees to create their own piece of screen-printed art. While some people were getting their hands dirty, others could admire a five-metre-long installation by Walter Hansen. Composed of five layers of acrylic with digitally-printed and vinyl-cut graphics, together they created a calculated, graphically-impressive piece of art. And, of course, the brand new MINI 5 Door Hatch, custom-designed especially for Designday was on display for everyone to admire (and desire!).