MINI, Material Creative and Urbis HQ

Click to enlarge
MINI, Material Creative and Urbis HQ

  Image: Nick Lemmens.

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MINI, Material Creative and Urbis HQ

  Image: Jeff Brass

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MINI, Material Creative and Urbis HQ

  Image: Jeff Brass

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MINI, Material Creative and Urbis HQ

  Image: Jeff Brass

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MINI, Material Creative and Urbis HQ

  Image: Nick Lemmens.

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MINI, Material Creative and Urbis HQ

  Image: Jeff Brass

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Remember those Pick your Path books from your childhood? Material Creative wanted to create a real life Pick your Path experience and with MINI recently releasing two new styles: the Roadster and the Coupe, the designers created two different adventures with the cars leading the way.

Enter the huge air-filled dome by Eventbase and you walk into an ice cave complete with an undulating roof made of white cups. Ice not your thing? Walk on past and choose the jungle adventure instead. The Roadster is breaking through bunches of bamboo while big cats look on. Start imaging all the adventures you would have and what you would do, then carry on through and then you had the opportunity to put your imagination to the test. Dress up in scarves, ice picks and skis for the ice adventure, or safari hats and animal skins if you went jungle. Pull a face or three as you pose for the Photo Booth Fun photos and take home a couple of copies of your photo strip.


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