Alt adds some sweetness

Click to enlarge
Alt Group's winning Christmas gift.

Alt Group’s winning Christmas gift.

1 of 3
The chocolate keyboard.

The chocolate keyboard.

2 of 3
The Alt key is picked out in red on the elegant gift packaging.

The Alt key is picked out in red on the elegant gift packaging.

3 of 3

This past Christmas an elegant box turned up on my desk. Unwrapping it, a clever design concealled a slab of chocolate, cast in the shape of a keyboard. The gift was from multidisciplinary design firm Alt Group, and their ingenious packaging subtly drew attention to the Alt key on the keyboard, where they had originally found their company name.

Thinking that disposing of a huge block of Belgian chocolate myself wouldn’t have been ideal, I took mine to a barbeque, where keys were slowly chipped off during the evening. 

It wasn’t just me (and my friends), and Alt’s clients who were impressed with the package. Alt Group have recently won, for the second year running, the In-House category at the Hotshop Awards with this sweet confection.

Now in their seventh year, the Hotshop Awards – which are organised by Australian based CREATIVE magazine – are regarded as one of Australia and New Zealand’s most distinguished platforms for uncovering and celebrating the region’s best professional creative work.


More blog

High fashion

High fashion

Fashion’s Alexander Wang has turned his capable hands to furniture design.
Mirror mirror

Mirror mirror

Sculpture on the Gulf has returned to Waiheke Island and this year there is an architectural element to the outdoor art installation.
Around the corner

Around the corner

Prada has commissioned Italian designer Martino Gamper to fashion a window concept for its 300 stores.
Into the woods

Into the woods

French furniture designer Philippe Starck has turned his expert hand to prefabricated houses.

Most read

The big easy

The big easy

A contemporary, clean-lined home in Cape Town, South Africa, embraces its site with ease.
Heart of glass

Heart of glass

An impressive new build responds to the rugged topography of West Vancouver, Canada.