This past Christmas an elegant box turned up on my desk. Unwrapping it, a clever design concealled a slab of chocolate, cast in the shape of a keyboard. The gift was from multidisciplinary design firm Alt Group, and their ingenious packaging subtly drew attention to the Alt key on the keyboard, where they had originally found their company name.
Thinking that disposing of a huge block of Belgian chocolate myself wouldn’t have been ideal, I took mine to a barbeque, where keys were slowly chipped off during the evening.
It wasn’t just me (and my friends), and Alt’s clients who were impressed with the package. Alt Group have recently won, for the second year running, the In-House category at the Hotshop Awards with this sweet confection.
Now in their seventh year, the Hotshop Awards – which are organised by Australian based CREATIVE magazine – are regarded as one of Australia and New Zealand’s most distinguished platforms for uncovering and celebrating the region’s best professional creative work.