Cement couture

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Ivanka 'Concrete Genezis' - Fade to Grey campaign lookbook.

Ivanka ‘Concrete Genezis’ - Fade to Grey campaign lookbook. Image: Baiazs Mate

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Ivanka 'Concrete Genezis' - Fade to Grey campaign lookbook.

Ivanka ‘Concrete Genezis’ - Fade to Grey campaign lookbook. Image: Baiazs Mate

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Ivanka 'Concrete Genezis' - Fade to Grey campaign lookbook.

Ivanka ‘Concrete Genezis’ - Fade to Grey campaign lookbook. Image: Baiazs Mate

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Ivanka 'Concrete Genezis' - Fade to Grey campaign lookbook.

Ivanka ‘Concrete Genezis’ - Fade to Grey campaign lookbook. Image: Baiazs Mate

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Ivanka 'Concrete Genezis' - Fade to Grey campaign lookbook.

Ivanka ‘Concrete Genezis’ - Fade to Grey campaign lookbook. Image: Baiazs Mate

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Ivanka 'Concrete Genezis' - Fade to Grey campaign lookbook.

Ivanka ‘Concrete Genezis’ - Fade to Grey campaign lookbook. Image: Baiazs Mate

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Ivanka 'Concrete Genezis' - Fade to Grey campaign lookbook.

Ivanka ‘Concrete Genezis’ - Fade to Grey campaign lookbook. Image: Baiazs Mate

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The ‘Concrete Genezis‘ collection was met with great interest when it debuted at Tranoï during Paris Fashion Week 2012. Designed by Budapest-based concrete company, Ivanka Studio, the collection encapsulates the raw aesthetic qualities of cement - a material these innovators know well but that we don’t traditionally pair with the world of couture.

Each piece in the fashion and jewellery range is constructed from a suite of textiles customised to emulate the roughness, grey palette and undulating surfaces of concrete in its varying forms. A range of elegant bags and accessories combine the concrete textures with glossy leathers to further rock our conventional ideas of the material.

Scroll through the image gallery above to view a selection of snapshots from the Ivanka Concrete Genezis ‘Fade to Grey’ collection.


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