Cement couture

Click to enlarge
Ivanka 'Concrete Genezis' - Fade to Grey campaign lookbook.

Ivanka ‘Concrete Genezis’ - Fade to Grey campaign lookbook. Image: Baiazs Mate

1 of 7
Ivanka 'Concrete Genezis' - Fade to Grey campaign lookbook.

Ivanka ‘Concrete Genezis’ - Fade to Grey campaign lookbook. Image: Baiazs Mate

2 of 7
Ivanka 'Concrete Genezis' - Fade to Grey campaign lookbook.

Ivanka ‘Concrete Genezis’ - Fade to Grey campaign lookbook. Image: Baiazs Mate

3 of 7
Ivanka 'Concrete Genezis' - Fade to Grey campaign lookbook.

Ivanka ‘Concrete Genezis’ - Fade to Grey campaign lookbook. Image: Baiazs Mate

4 of 7
Ivanka 'Concrete Genezis' - Fade to Grey campaign lookbook.

Ivanka ‘Concrete Genezis’ - Fade to Grey campaign lookbook. Image: Baiazs Mate

5 of 7
Ivanka 'Concrete Genezis' - Fade to Grey campaign lookbook.

Ivanka ‘Concrete Genezis’ - Fade to Grey campaign lookbook. Image: Baiazs Mate

6 of 7
Ivanka 'Concrete Genezis' - Fade to Grey campaign lookbook.

Ivanka ‘Concrete Genezis’ - Fade to Grey campaign lookbook. Image: Baiazs Mate

7 of 7

The ‘Concrete Genezis‘ collection was met with great interest when it debuted at Tranoï during Paris Fashion Week 2012. Designed by Budapest-based concrete company, Ivanka Studio, the collection encapsulates the raw aesthetic qualities of cement - a material these innovators know well but that we don’t traditionally pair with the world of couture.

Each piece in the fashion and jewellery range is constructed from a suite of textiles customised to emulate the roughness, grey palette and undulating surfaces of concrete in its varying forms. A range of elegant bags and accessories combine the concrete textures with glossy leathers to further rock our conventional ideas of the material.

Scroll through the image gallery above to view a selection of snapshots from the Ivanka Concrete Genezis ‘Fade to Grey’ collection.


More blog

Most read

Win the ultimate date night!

Win the ultimate date night!

To celebrate the upcoming Architecture and Design Film Festival, Urbis is giving away three date night packages in Christchurch, Wellington and Auckland, each valued at up to $1250.
Milan Furniture Fair 2015

Milan Furniture Fair

Mike Thorburn of ECC is at the Milan Furniture Fair and will be reporting daily on the the highly anticipated event.