Fashion fever always peaks around September when New Zealand Fashion Week takes over and designers release their latest winter looks. But a once-a-year show is never going to satisfy an-ever growing interest in fashion, and the fact that Fashion Week is a trade event, meaning that, unless someone’s got a good hook up, the public can’t get in to see the looks in person. So it made sense that the founders of Fashion Week, Pieter and Myken Stewart have created a second event - the Fashion Festival, which invites the public in to take a look at the drama and spectacle that our talented designers create on the runway. The inaugural event was held in 2010, and this was a spectacular follow up.
With four fashion shows over the past week, the Fashion Festival has been successful in generating a lot of interest in fashion and retail. Each show had their own look from elegant to edgy.
The Viva Fashion Show was a key event of the Fashion Festival. Held on the evening of 23 March, and styled by Urbis fashion editor Dan Ahwa, the show was a dark and beautiful look at the current season looks for Trelise Cooper, Yvonne Bennetti, Juliette Hogan, TK Store, Andrea Moore, Max, Vanilla Ink, Carlson and TCD. Ahwa took the beautiful dresses and added a punky edge to the clothes giving the whole show a load of energy.