If the shoe fits

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The new Kathryn Wilson boutique on Jervois Road, Auckland.

The new Kathryn Wilson boutique on Jervois Road, Auckland. Image: Sam Lee

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Inside the boutique.

Inside the boutique. Image: Sam Lee

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Kathryn Wilson footwear on display.

Kathryn Wilson footwear on display. Image: Sam Lee

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The singular shoe-shelves are randomly spaced.

The singular shoe-shelves are randomly spaced. Image: Sam Lee

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The traditional shelving units.

The traditional shelving units. Image: Sam Lee

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The office space above the store.

The office space above the store. Image: Sam Lee

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An upstairs workspace.

An upstairs workspace. Image: Sam Lee

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The upstairs room for VIP fittings and corporate events.

The upstairs room for VIP fittings and corporate events. Image: Sam Lee

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Kathryn Wilson's neon signature heart tattoo logo.

Kathryn Wilson’s neon signature heart tattoo logo. Image: Sam Lee

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Kathryn Wilson has long made some of the most beautiful shoes in the country but her new shop is her first foray into interior architecture. The boutique, designed by Wilson and builder Scotty Pearson, opened in February. Wilson wanted a more personalized space, taking the label back to its roots of being a locally designed product in limited-edition runs, she says: “It is definitely more of a boutique setting rather than a commercial environment, which makes it more relaxed and personal.”

There is nothing complicated about the cozy 56m² space. It’s neutral and fresh with, upstairs at least, ocean views over Herne Bay. Shades of white leave way for the shoes to pop from the shelves.  Shoes are lit by LED lighting, and a neon sign featuring the signature Kathryn Wilson heart tattoo in the window lets us know she’s in the neighbourhood. The upper level features an office space and a showroom for VIP private fittings. The VIP room can also be booked for corporate events or girls’ evenings.

“I am looking forward to being able to spend a lot more time with the customers in the store and showcase photographs of our catwalk shows and sketches of the shoes and a history of our campaign images upstairs in the showroom,” Wilson says. For more on the best shoe stores in the world, click here and here.


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