Shop One Night
Shop One Night will bring together the country’s most loved fashion brands and stores for one night of the best that online shopping has to offer. To help Shop One Night come alive, the event will be teeming with celebrities, bloggers, style icons, designers and magazine editors, otherwise known as the “Style T.R.I.B.E.” all keen to offer their expertise to excited customers. T.R.I.B.E stands for Trend-setters, Roving Reporters, Influencers, Bloggers and Editors.
The event will be anchored at Auckland’s newest fashion destination, the Britomart Precinct. Situated at The Nathan Club, there will be a culmination of live blogging, Twitter updates, Facebook posts, Instagram madness, and live streaming of parts of the evening.
The Shop One Night concept has been brought to life in New Zealand by online fashion mavens Shop What’s New. Their online portal shopwhatsnew.co.nz provides a daily updated feed of the latest fashion available online throughout New Zealand, syndicated in one place for ease of access.