The most exciting Designday installations are those that manage to transform the entire space into a new world, and that is exactly what Coastal Design did when they created Wonderland in their showroom.
A Johnny Depp-esque Mad Hatter held court in an over-the-top tea party scene created by Touch of Spice. No imaginative whim was spared and everything from tea cups to macarons, the Queen of Hearts and psychedelic lighting all combined to make you feel like you had just walked into a Lewis Caroll book, or a Vogue wonderland fashion shoot. Venture further inside and a lush greenwall decked out with Kathryn Wilson’s gorgeous shoes lead you to the back of the showroom where Alice swung from an Egg Chair suspended from the ceiling while a fairytale of ferns and lighting created an enchanting spot for guests to sit down and enjoy a glass of Veuve Clicquot.
What I thought was amazing about this installation was the level of detail that linked the installation with the showroom. Jo Eddington of Coastal Design had sofas upholstered in a black velvet – a fabric from Kathryn Wilson’s latest shoe range – which brought the shoe designer’s touch into the furniture. It also has to be said that the soft velvet made that couch incredibly luxurious to snuggle into. I didn’t want to leave.