It was the week before Designday that Erica Duthie and Struan Ashby of Tape Art decided to turn ECC’s large furniture and lighting showroom into an alien maternity ward. The Wellington-based visual arts team were inspired by futuristic lights that looked like glowing rocks and were for sale in the Mount Eden space. They then set to coming up with a design that would transport ECC to another planet, and one that, as an homage to the showroom, would include a likeness of every member of the ECC team.
The finished product, after 15 hours of drawing and many hours of taping, was other worldly, clever and intriguing – and continued to evolve as the day went on and Duthie and Ashby added to their design. (They even incorporated a likeness of Joel Bremner, Urbis‘ ace ad saleman, into the installation on Designday.)
“People are being shifted into another world,” said Duthie, who was dressed as an astronaut, complete with headset, googles and a power pack, on the day. “It’s been a lot of fun.”
For more on this year’s Urbis Designday, click here.