Yes, Urbis Designday took place in the middle of a hot summer’s day but at Paterson it was night time – and a sultry one at that – all day long.
The showroom, which stocks bathware and kitchenware made by Grohe, Villeroy & Boch and Keuco, was transformed by Kate and Mark Frazerhurst of Studio Frazerhurst. The couple pulled an all-nighter to black out the windows of the building and install a diamond-patterned, custom-designed wall from behind which a handful of sexy figures were projected. The cutouts continued in other parts of the showroom too, where screens and projections of pin-ups on swings and in seductive poses were to be found amidst the tapware and hardware. Loud music gave the room a nightclub vibe (as did the Champagne). The whole shebang connected light, form and colour – and raised notions of privacy, public behaviour and what happens behind closed (bathroom) doors.
For more about Urbis Designday, click here.