Urbis looks back on the Designday® installations.
The design denmark showroom was buzzing early on the morning of 19 March. We arrived early and were greeted with freshly baked danishes (food puns are always a good start) and fruit.
There wasn’t just one installation here, but interior designer Sylvia Sanford’s artistic eye had collaborated with the team from Design Denmark to transform almost the entire space. Five ‘rooms’ had been designed: a bedroom, dining room, bathroom, dark room, and outdoor room. Each showed off the varied and stylish range of products that the store stocks from coloured toilet paper to linens to Danish furniture and lighting.
The dark room – tented with black material, was especially beautiful and showed of the folded and pleated pendant lights to great effect. Masses of fruiting feijoa trees filled the front of the store with a delicate frangrance as well as created a beautiful alfresco setting, but it was probably the bedroom that got the most attention, with live models lounging in robes in the freshly made bed.