Fisher & Paykel and Alt Group’s Social Kitchen

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Fisher & Paykel and Alt Group's Social Kitchen.

Fisher & Paykel and Alt Group’s Social Kitchen. Image: Conor Clarke

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Fisher & Paykel and Alt Group's Social Kitchen.

Fisher & Paykel and Alt Group’s Social Kitchen. Image: Conor Clarke

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Fisher & Paykel and Alt Group's Social Kitchen.

Fisher & Paykel and Alt Group’s Social Kitchen. Image: Conor Clarke

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Urbis looks back at the Designday® installations.

The Fisher and Paykel tent was one of the most noticeable stops on the Designday® circuit. The pop-up space, consisting of a gigantic inflatable cube as well as the stylish Fisher & Paykel mobile showroom, was set up in Britomart, becoming an exciting focal point to the rapidly developing area. 

Roger Bridge from Fisher & Paykel summed the concept up saying, “ This was a total design experience centered around the kitchen – sight, sound, smell, touch, taste!”

He went on to explain, “Through studying the changing nature of homes and the role of the kitchen in our lives we happened upon the concept of the Social Kitchen – the installation is one expression of this idea where we can design a space where social interaction is encouraged through furniture design and conversation prompted by the unique and challenging tastes. Our appliances are simply another prop in the social kitchen; while our appliances surprise and delight, we also recognize that they are the enabler and backdrop for the lives that are lived around our product. So while we have designed this Social Kitchen experience – it is the people that make it live and evolve.”

This was one of the biggest collaborations with Fisher & Paykel working with not only leading graphic design studio Alt Group, but also renowned Auckland restaurant The Engine Room, and furniture company IMO. Pulling together food (eight delectable tastes were served throughout the day), furniture, appliances, spatial and graphic design, the Social Kitchen embraced it’s title and was one of the most social stops on the day. The large space available for sitting down and having a rest meant many visitors embraced the slower pace, and hung around to try the nibbles. 

The food was one of the most memorable parts of this installation. From beetroot and horseradish ice cream to gingernut tea with earl grey biscuits, the Engine Room managed to take familiar ideas and tastes and turn them on their heads, surprising guests with radically new, but delicious flavours. 

The beautiful newspapers created by Alt Group, with stunning food photography elegantly summed up the crossovers between cooking, food, and design, and will linger for a while after your taste buds stop remembering the exact flavours from the day.
fisherpaykel.co.nz
altgroup.net
engineroom.net.nz
imo.co.nz


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