An experiment in colour and motion

Click to enlarge
FurnitureLab showroom.

FurnitureLab showroom. Image: Conor Clarke

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FurnitureLab showroom.

FurnitureLab showroom. Image: Conor Clarke

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FurnitureLab showroom.

FurnitureLab showroom. Image: Conor Clarke

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Urbis looks back on the Designday® installations.

One of the best things to have done at FurnitureLab on Designday® was to sit back, and while the teams from Dulux, We Love Inc. and AUT set the ball rolling (literally) with their machine, was to watch the faces of the crowd. Necks craned to watch as first guests were able to push down vials filled with paint, which traveled along tubes to release a ball, which traveled along a long, winding elevated track before hitting a contraption which released sprayed paint, which in turn released another ball… and on and on, all around the FurnitureLab showroom until the ball stopped to be taken up by a laser dot, which electronically released a projectile of flying paint balls that landed on a white Thonet chair. Gasps and smiles all around. It was the magical made real in this MouseTrap-like chain reaction.

The Mad Scientist activity was a true collaboration between We Love Inc., Dulux and FuritureLab, which made the end result so exciting. Not content to try and work three parties into the mix, We Love Inc also worked with the talented young designers from AUT’s Bachelor of Creative Technologies, who were instrumental in building the complex ramps and projections.

We Love Inc. stepped outside of their usual media with this spatial machine, as the collective were primarily graphic designers. The beautiful folded collateral, saturated in Dulux colours, and stylish black-and white graphics on the other, showed another outlet of their talent.

And keep tuned. The Thonet chairs that have become even more striking with the splatterings of Dulux K Road, Queen St and The Viaduct, will be given away to two lucky Urbanism readers next week. So if you haven’t already, sign up for Urbis’s e-newsletter to have a chance to take one of these chairs home. Subscribe here.
www.dulux.co.nz
www.furniturelab.co.nz
www.weloveinc.com


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