It’s a win, win

Click to enlarge
<em>'While you were sleeping'</em>, the Supreme Award winner at the 2013 Interior Awards.

‘While you were sleeping’, the Supreme Award winner at the 2013 Interior Awards.

1 of 10
The pavilion was enjoyed by as many as 30,000 international visitors each day.

The pavilion was enjoyed by as many as 30,000 international visitors each day.

2 of 10
Six sculptural 'sub-pavilions' were angled around a meeting space, but in perfect alignment to enable a 360º multi-media projection onto their screened exterior surfaces.

Six sculptural ‘sub-pavilions’ were angled around a meeting space, but in perfect alignment to enable a 360º multi-media projection onto their screened exterior surfaces.

3 of 10
From within, the sub-pavilions were scented libraries in which the visitors could peruse the various books on show.

From within, the sub-pavilions were scented libraries in which the visitors could peruse the various books on show.

4 of 10
This was a true showcase of New Zealand, designed in the context of our own special history, culture and place in the world.

This was a true showcase of New Zealand, designed in the context of our own special history, culture and place in the world.

5 of 10
Audience interaction was a key consideration in the concept of the installation.

Audience interaction was a key consideration in the concept of the installation.

6 of 10
The theme, <em>'While you were Sleeping'</em>, influenced several of the key Kiwi elements of the exhibition, including the ‘twilight’ ambience of the space.

The theme, ‘While you were Sleeping’, influenced several of the key Kiwi elements of the exhibition, including the ‘twilight’ ambience of the space.

7 of 10
Attention to detail ensured that every aspect of the audience experience was flawless.

Attention to detail ensured that every aspect of the audience experience was flawless.

8 of 10
Patterson Associates worked closely alongside the team at Inside Out Productions to achieve a seamless integration between the content and device.

Patterson Associates worked closely alongside the team at Inside Out Productions to achieve a seamless integration between the content and device.

9 of 10
The installation was described by the awards judges as 'faultless, rigorously thought through, inventive and aspirational.'

The installation was described by the awards judges as ‘faultless, rigorously thought through, inventive and aspirational.’

10 of 10

A richly complex installation designed for New Zealand’s Guest of Honour Pavilion at the Frankfurt Book Fair in 2012 was announced as the winner of the Supreme Award and the Installation category at the recent 2013 Interior Awards.

With layers of sensory delights to discover, this was a showcase of New Zealand literature and creative arts that attracted a whopping 30,000 visitors each day. The many special elements of the project (as described by the Interior Awards judges below) were conceived by the team at Patterson Associates and carried out in collaboration with Inside Out Productions. The title and overarching theme, While you were Sleeping, was chosen by the Ministry of Culture and Heritage and woven throughout the concept in various ways by Pattersons.

The Interior Awards judges said: “When CK Stead wrote, ‘These are mythical islands, afloat, anchored off a perfect coast,’ he could very well have been referring to New Zealand Guest of Honour Pavilion at the Frankfurt Book Fair, for it perfectly summarises the concept that was executed. Designed by Patterson Associates, and then completed in association with Inside Out Productions, this exhibit is comprised of six glowing sub-pavilions arranged around a central meeting space, beside an ink black pool, and under a constellation of stars. While you were Sleeping was the key theme here, a reference to the fact that while the rest of the world is asleep, we Antipodeans are very much awake. One thing is certain: these architects were awake and working against time and distance to create a representation of New Zealand that wasn’t twee and clichéd.

“Into each scented sub-pavilion they have installed an intimate, hanging library – a book chandelier. Each sub-pavilion is a storytelling device in its own right but when realigned all six become a 360° visual experience, awash with multimedia drama. This exhibition was considered faultless, rigorously thought through, inventive and aspirational… If you could ask one of the 90,000 people who visited, they might say that it was layer upon layer of drama, activity and sensory delight.”


More news

Most read